I love working with products and packaging. Visualising how the final product will appear and creating packaging design that only truly comes to life when it is on the shelf.
I was a key part of Parragon Publishings gifting department, leading the hugely successful Happy tin range in the UK and US, I was also the design lead on many unique and exciting projects. I am able to create and design boxes, toys, cups, glasses, and a whole range of product from scratch, working closely with overseas partners to take products from idea to shelf., for both FMCG, non-traditional markets and also grocers. As well as bespoke client work.

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Products I have produced won gold, silver and bronze awards at the 2017 toy awards, in addition the PAW Patrol range I created was a finalist at the 2017 Licensing awards, with the PAW patrol tin being the number 1 non fiction title sold in the UK in 2016.